William Moorcroft began working with the Burslem potter, James MacIntyre, in 1897. In 1903, Moorcroft developed a style known as Florian ware. In this, increasingly fine outlines in slip (liquid clay) are applied to a white clay body. The piece is then fired, glazed and fired again. The result is that the colours and glaze blend together forming a glasslike surface. Moorcroft’s Flaminian ware was produced mainly in pinks, yellows, blues and greens and flower designs.
In 1905, Moorecroft introduced Flaminian ware. This was monochrome lustre ware in red or green with muted decoration and simple, usually circular, motifs.
In 1913, Moorcroft opened his own factory, with staff from MacIntyre’s, at Colbridge in 1913.
Despite the onset of the First World War shortly after it opened, Moorcroft’s factory flourished with a strong export business. Designs were specially for the American, Canadian and Australian markets.
William Moorcroft’s son, Walter, took over the business in 1945 when William suffered a stroke. During the 1950s, Walter developed his own, more dramatic, style.
William Moorcroft ceramics available now
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William Moorcroft Snr – Signed Pomegranate Trumpet Vase.
on September 20, 2019 at 3:13 am
AU $1,680.00 (0 Bids)End Date: Friday Sep-27-2019 13:13:41 ESTBid now | Add to watch list
A Rare William Moorcroft lidded powder bowl- circa 1918
on September 19, 2019 at 12:37 am
AU $825.00 (0 Bids)End Date: Sunday Sep-29-2019 10:37:56 ESTBid now | Add to watch list
William Moorcroft Vase . 1916-1918 . Fruit and Flowers .
on September 16, 2019 at 8:31 am
AU $1,275.00End Date: Wednesday Oct-16-2019 19:31:12 ESTBuy It Now for only: AU $1,275.00Buy It Now | Add to watch list
William Moorcroft – Signed Clematis Trumpet Vase. (A/F)
on September 15, 2019 at 10:39 pm
AU $560.00 (0 Bids)End Date: Monday Sep-23-2019 8:39:53 ESTBid now | Add to watch list
A stunning small William Moorcroft Pomegranate vase - circa 1916
on September 14, 2019 at 8:03 am
AU $350.00 (0 Bids)End Date: Tuesday Sep-24-2019 18:03:36 ESTBid now | Add to watch list