William Moorcroft began working with the Burslem potter, James MacIntyre, in 1897. In 1903, Moorcroft developed a style known as Florian ware. In this, increasingly fine outlines in slip (liquid clay) are applied to a white clay body. The piece is then fired, glazed and fired again. The result is that the colours and glaze blend together forming a glasslike surface. Moorcroft’s Flaminian ware was produced mainly in pinks, yellows, blues and greens and flower designs.
In 1905, Moorecroft introduced Flaminian ware. This was monochrome lustre ware in red or green with muted decoration and simple, usually circular, motifs.
In 1913, Moorcroft opened his own factory, with staff from MacIntyre’s, at Colbridge in 1913.
Despite the onset of the First World War shortly after it opened, Moorcroft’s factory flourished with a strong export business. Designs were specially for the American, Canadian and Australian markets.
William Moorcroft’s son, Walter, took over the business in 1945 when William suffered a stroke. During the 1950s, Walter developed his own, more dramatic, style.
William Moorcroft ceramics available now
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A stunning small William Moorcroft Pomegranate vase - circa 1916
on January 24, 2020 at 1:58 am
AU $350.00 (0 Bids)End Date: Monday Feb-3-2020 12:58:09 ESTBid now | Add to watch list
William Moorcroft – Signed Pansy Vase. (A/F)
on January 21, 2020 at 6:16 am
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A Rare William Moorcroft lidded powder bowl- circa 1918
on January 17, 2020 at 7:30 pm
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William Moorcroft Signed Pansy Pattern Vase - Made in England
on December 30, 2019 at 2:52 pm
AU $1,512.49End Date: Friday Jan-31-2020 1:52:48 ESTBuy It Now for only: AU $1,512.49Buy It Now | Add to watch list
William Moorcroft Signed Wisteria Pattern Large Twin Handled Vase - c.1940's
on December 27, 2019 at 1:53 pm
AU $1,664.69End Date: Tuesday Jan-28-2020 0:53:30 ESTBuy It Now for only: AU $1,664.69Buy It Now | Add to watch list