William Moorcroft began working with the Burslem potter, James MacIntyre, in 1897. In 1903, Moorcroft developed a style known as Florian ware. In this, increasingly fine outlines in slip (liquid clay) are applied to a white clay body. The piece is then fired, glazed and fired again. The result is that the colours and glaze blend together forming a glasslike surface. Moorcroft’s Flaminian ware was produced mainly in pinks, yellows, blues and greens and flower designs.
In 1905, Moorecroft introduced Flaminian ware. This was monochrome lustre ware in red or green with muted decoration and simple, usually circular, motifs.
In 1913, Moorcroft opened his own factory, with staff from MacIntyre’s, at Colbridge in 1913.
Despite the onset of the First World War shortly after it opened, Moorcroft’s factory flourished with a strong export business. Designs were specially for the American, Canadian and Australian markets.
William Moorcroft’s son, Walter, took over the business in 1945 when William suffered a stroke. During the 1950s, Walter developed his own, more dramatic, style.
William Moorcroft ceramics available now
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William Moorcroft Snr – Signed Pomegranate Trumpet Vase.
on May 22, 2019 at 12:49 am
AU $1,680.00 (0 Bids)End Date: Wednesday May-29-2019 10:49:26 ESTBid now | Add to watch list […]
William Moorcroft – Signed Clematis Trumpet Vase. (A/F)
on May 19, 2019 at 1:16 am
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Rare william Moorcroft Signed Vase Cornflower Blue Small Antique 1920’s Pottery
on May 18, 2019 at 5:29 am
AU $280.00 (0 Bids)End Date: Tuesday May-28-2019 15:29:45 ESTBuy It Now for only: AU $420.00Buy It Now | Bid now | Add to watch list […]
A Rare William Moorcroft lidded powder bowl- circa 1918
on May 18, 2019 at 1:52 am
AU $825.00 (0 Bids)End Date: Tuesday May-28-2019 11:52:02 ESTBid now | Add to watch list […]
William Moorcroft Pansy 6 inch Vase
on May 16, 2019 at 1:00 am
AU $345.00End Date: Saturday Jun-15-2019 11:00:15 ESTBuy It Now for only: AU $345.00Buy It Now | Add to watch list […]