William Moorcroft began working with the Burslem potter, James MacIntyre, in 1897. In 1903, Moorcroft developed a style known as Florian ware. In this, increasingly fine outlines in slip (liquid clay) are applied to a white clay body. The piece is then fired, glazed and fired again. The result is that the colours and glaze blend together forming a glasslike surface. Moorcroft’s Flaminian ware was produced mainly in pinks, yellows, blues and greens and flower designs.
In 1905, Moorecroft introduced Flaminian ware. This was monochrome lustre ware in red or green with muted decoration and simple, usually circular, motifs.
In 1913, Moorcroft opened his own factory, with staff from MacIntyre’s, at Colbridge in 1913.
Despite the onset of the First World War shortly after it opened, Moorcroft’s factory flourished with a strong export business. Designs were specially for the American, Canadian and Australian markets.
William Moorcroft’s son, Walter, took over the business in 1945 when William suffered a stroke. During the 1950s, Walter developed his own, more dramatic, style.
William Moorcroft ceramics available now
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William Moorcroft Snr – Signed Pomegranate Trumpet Vase.
on July 17, 2019 at 1:25 am
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A stunning small William Moorcroft Pomegranate vase - circa 1916
on July 16, 2019 at 8:02 am
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EARLY VINTAGE WILLIAM MOORCROFT "PANSY" LIDDED TRINKET BOX
on July 15, 2019 at 10:07 am
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Vintage William Moorcroft Arum Lily Small Dish
on July 14, 2019 at 9:00 am
AU $39.95 (1 Bid)End Date: Sunday Jul-21-2019 19:00:18 ESTBid now | Add to watch list […]
William Moorcroft – Signed Clematis Trumpet Vase. (A/F)
on July 14, 2019 at 4:22 am
AU $560.00 (0 Bids)End Date: Sunday Jul-21-2019 14:22:06 ESTBid now | Add to watch list […]