William Moorcroft began working with the Burslem potter, James MacIntyre, in 1897. In 1903, Moorcroft developed a style known as Florian ware. In this, increasingly fine outlines in slip (liquid clay) are applied to a white clay body. The piece is then fired, glazed and fired again. The result is that the colours and glaze blend together forming a glasslike surface. Moorcroft’s Flaminian ware was produced mainly in pinks, yellows, blues and greens and flower designs.
In 1905, Moorecroft introduced Flaminian ware. This was monochrome lustre ware in red or green with muted decoration and simple, usually circular, motifs.
In 1913, Moorcroft opened his own factory, with staff from MacIntyre’s, at Colbridge in 1913.
Despite the onset of the First World War shortly after it opened, Moorcroft’s factory flourished with a strong export business. Designs were specially for the American, Canadian and Australian markets.
William Moorcroft’s son, Walter, took over the business in 1945 when William suffered a stroke. During the 1950s, Walter developed his own, more dramatic, style.
William Moorcroft ceramics available now
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William Moorcroft Snr – Signed Pomegranate Trumpet Vase.
on January 23, 2019 at 2:27 am
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WILLIAM MOORCROFT OPEN POMEGRANATE BOWL nearly 11inch 27.5cm diameter c.1918-26
on January 22, 2019 at 8:59 pm
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William Moorcroft – Signed Clematis Trumpet Vase. (A/F)
on January 21, 2019 at 4:34 am
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MOORCROFT VASE Flambé ca1930s 1940s Antique Vintage William Moorcroft Flambe
on January 21, 2019 at 3:02 am
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VINTAGE WILLIAM MOORCROFT COBRIDGE VASE - CHRYSANTHENMUM - c1900s
on January 20, 2019 at 1:34 pm
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