William Moorcroft began working with the Burslem potter, James MacIntyre, in 1897. In 1903, Moorcroft developed a style known as Florian ware. In this, increasingly fine outlines in slip (liquid clay) are applied to a white clay body. The piece is then fired, glazed and fired again. The result is that the colours and glaze blend together forming a glasslike surface. Moorcroft’s Flaminian ware was produced mainly in pinks, yellows, blues and greens and flower designs.
In 1905, Moorecroft introduced Flaminian ware. This was monochrome lustre ware in red or green with muted decoration and simple, usually circular, motifs.
In 1913, Moorcroft opened his own factory, with staff from MacIntyre’s, at Colbridge in 1913.
Despite the onset of the First World War shortly after it opened, Moorcroft’s factory flourished with a strong export business. Designs were specially for the American, Canadian and Australian markets.
William Moorcroft’s son, Walter, took over the business in 1945 when William suffered a stroke. During the 1950s, Walter developed his own, more dramatic, style.
William Moorcroft ceramics available now
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A Rare William Moorcroft lidded powder bowl- circa 1918
on April 6, 2020 at 7:41 pm
AU $750.00 (0 Bids)End Date: Friday Apr-17-2020 5:41:01 ESTBid now | Add to watch list
William Moorcroft Twin Handle Pansy Pattern Comport Full Signature W Moorcroft
on April 5, 2020 at 7:00 am
AU $3,600.00End Date: Tuesday May-5-2020 17:00:55 ESTBuy It Now for only: AU $3,600.00Buy It Now | Add to watch list
William Moorcroft Snr – Signed Pomegranate Trumpet Vase.
on April 4, 2020 at 5:24 am
AU $1,350.00 (0 Bids)End Date: Saturday Apr-11-2020 15:24:32 ESTBid now | Add to watch list
William Moorcroft – Signed Pansy Vase. (A/F)
on April 3, 2020 at 10:44 pm
AU $445.00 (0 Bids)End Date: Saturday Apr-11-2020 8:44:47 ESTBid now | Add to watch list
A stunning small William Moorcroft Pomegranate vase - circa 1916
on April 3, 2020 at 4:14 am
AU $325.00 (0 Bids)End Date: Monday Apr-13-2020 14:14:08 ESTBid now | Add to watch list