The first successful Mickey Mouse cartoon, Steamboat Willie, was released in 1928. Walt Disney quickly began seeking merchandising opportunities for his cartoon characters, The original Mickey Mouse Club began in 1929 and, in 1930 Disney contracted a leading doll manufacturer, the George Borgfeldt Company, to produce Mickey and Minnie Mouse toys.
Borgfeldt had been distributing a Micky (with no “e”) Mouse toy for the Performo-Toy Company since 1926. The two toys co-existed until 1931 when Disney sued Performo-Toy claiming that they copied their Micky from Disney’s. Despite Performo-Toy having patented its “animal toy” in 1926, Disney won and the small Performo-Toy Company went out of business.
The success of the original Mickey Mouse toy inspired a vast range of toys, dolls, games, figurines and other Mickey Mouse merchandise. Having established a network of licensees, Disney quickly followed the success of the first Donald Duck cartoon in 1934 with a range of toys and other merchandise. Mickey and Donald were followed by the Three Little Pigs, Snow White and the Seven Dwarfs, Pinocchio and Dumbo before the Second World War curtailed toy production.
After the War, plush Dumbo and Pluto dolls made by Gund and rubber-coated wire Donald Ducks by Bendy Toys were popular. These were followed by toys and other merchandise associated with all of the Disney movies and television shows. By 1954, there were 700 companies making more than 3,000 Disney items.
Disney toys available now
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Disney Winnie the Pooh character: Piglet soft toy sleepover back pack
on January 23, 2019 at 3:55 am
AU $20.00 (0 Bids)End Date: Wednesday Jan-30-2019 14:55:14 ESTBid now | Add to watch list […]
Disney Mickey Mouse With Puppy Soft Toy
on January 22, 2019 at 8:57 am
AU $6.00 (0 Bids)End Date: Tuesday Jan-29-2019 19:57:31 ESTBid now | Add to watch list […]
DISNEY TOY STORY JESSIE AND WOODY
on January 22, 2019 at 12:16 am
AU $50.00 (0 Bids)End Date: Friday Feb-1-2019 11:16:31 ESTBuy It Now for only: AU $65.00Buy It Now | Bid now | Add to watch list […]
2 small vintage celluloid Donald Duck toys/ figures
on January 21, 2019 at 3:32 am
AU $10.00End Date: Wednesday Feb-20-2019 14:32:25 ESTBuy It Now for only: AU $10.00Buy It Now | Add to watch list […]
Vintage Disney Mickey Mouse Stuffed Plush Toy Disneyland Resort
on January 20, 2019 at 11:15 am
AU $8.00 (0 Bids)End Date: Sunday Jan-27-2019 22:15:15 ESTBuy It Now for only: AU $23.50Buy It Now | Bid now | Add to watch list […]