The first successful Mickey Mouse cartoon, Steamboat Willie, was released in 1928. Walt Disney quickly began seeking merchandising opportunities for his cartoon characters, The original Mickey Mouse Club began in 1929 and, in 1930 Disney contracted a leading doll manufacturer, the George Borgfeldt Company, to produce Mickey and Minnie Mouse toys.
Borgfeldt had been distributing a Micky (with no “e”) Mouse toy for the Performo-Toy Company since 1926. The two toys co-existed until 1931 when Disney sued Performo-Toy claiming that they copied their Micky from Disney’s. Despite Performo-Toy having patented its “animal toy” in 1926, Disney won and the small Performo-Toy Company went out of business.
The success of the original Mickey Mouse toy inspired a vast range of toys, dolls, games, figurines and other Mickey Mouse merchandise. Having established a network of licensees, Disney quickly followed the success of the first Donald Duck cartoon in 1934 with a range of toys and other merchandise. Mickey and Donald were followed by the Three Little Pigs, Snow White and the Seven Dwarfs, Pinocchio and Dumbo before the Second World War curtailed toy production.
After the War, plush Dumbo and Pluto dolls made by Gund and rubber-coated wire Donald Ducks by Bendy Toys were popular. These were followed by toys and other merchandise associated with all of the Disney movies and television shows. By 1954, there were 700 companies making more than 3,000 Disney items.
Disney toys available now
(Clicking on an item of interest will open a new window)
Vtg 1976 Minnie Mouse 12" Plush Toy Disney Mickey Mouse Club Knickerbocker Toys
on July 2, 2020 at 4:37 am
AU $9.50 (0 Bids)End Date: Thursday Jul-9-2020 14:37:20 ESTBid now | Add to watch list
Disney TRADING PINS Lotso Cube Toy Story DISNEYLAND world
on July 1, 2020 at 2:58 am
AU $3.95End Date: Saturday Aug-1-2020 12:58:37 ESTBuy It Now for only: AU $3.95Buy It Now | Add to watch list
Shanghai Disneyland Toy Story Hotel Slippers
on July 1, 2020 at 12:58 am
AU $15.00 (0 Bids)End Date: Wednesday Jul-8-2020 10:58:30 ESTBid now | Add to watch list
TOY STORY WOODY & BULLSEYE 3D CERAMIC COOKIE JAR DISNEY PIXAR
on June 30, 2020 at 10:53 pm
AU $129.00End Date: Saturday Aug-1-2020 8:53:15 ESTBuy It Now for only: AU $129.00Buy It Now | Add to watch list
Disney Store Toy Story Lotso 15” Strawberry Scented Soft Plush Toy. With Tags
on June 30, 2020 at 10:25 pm
AU $25.00 (0 Bids)End Date: Wednesday Jul-8-2020 8:25:21 ESTBid now | Add to watch list